PODS+
Company: Beckman Coulter Life Sciences
Role: Global Product Manager
Objective: (B2B) Launch the PODS+ to the existing customer base (promoting new moisture detection feature), market PODS+ to new customers to increase the funnel and drive revenue.
Deliverables: Value messaging, competitive analysis, P&L management, branding, design, web development, promo videos, brochures, sales sheets, tradeshow booths, pricing, email campaigns.
