Sales & Product Reports

These reports combine POS and e-commerce data for instant access to sales revenue and product history.

• Problem One: Users are unable to access sales metrics in real time
• Problem Two: POS sales data does not sync with e-commerce sales data
• Solution: Developed a new dashboard feature allowing users to filter and sort POS & e-commerce sales data in real time, and in one place
• Help Center Article →

Pet Stores Vertical

Promenade’s new vertical targeting pet store businesses that desire an online presence. This MVP build required two new features specific to pet stores before launch.

Feature One Scheduling & Booking: Saves the business owner time by allowing customers to book their own grooming or training appointments online.

Feature Two Catalog Management: Pet stores have thousands of products and this feature improves accuracy and saves time with pre-loaded products with descriptions, our inventory team, and a product verification with the most up-to-date product info.

Pet Stores Home Page →

Help Centers

In two months, I launched four new Help Centers for all of Promenade’s verticals.

Task: Create functional help centers for each vertical using zero engineering resources.

Solution: I created help centers for each vertical in Notion where I controlled the content and then Super.so is where I published the websites to their respective domains.

• Published over 100 articles between the four verticals
• Used Loom walkthrough videos, step-by-step instructions, screenshots of dashboard features
• Alcohol Help Center →

Curbside Pickup

The pandemic proved that customers (voice of customer) increasingly used curbside pickup when ordering online.

• Launched curbside pickup to increase sales through Alcohol Vertical
• Met the needs of all business owners within Promenade who desired curbside pickup
• Through competitive analysis, feature parity played a big part in adding this feature to the platform
• Help Center Article →

Reputation Management

This feature allowed Promenade to launch an MVP called “Partner Portal.” Our customers can now access numerous review platforms in an easy-to-use dashboard

• Stay in one place to manage reviews
• Get notified immediately when a review is submitted
• Help Center Article →

• Branded ADAPT, analyzing software that detects differences in a sample size of particles
• Uses a laser diffraction instrument for ata points and then analyzes using the Mie and Fraunhofer Diffraction Theories
• Only two clicks from “Start” to “Finish”, and automatic pass/fail indicators to reduce operator errors
• Company Site →

• User needs based on 60+ voice of customer visits, and RoHS compliance
• Branded PIDS, patented technology (36 measurements, six scattering angles six detectors) used to detect particles as small as 10nm
• Branded XD ARRAY, laser diffraction used to detect particles as big as 3,500 microns
• Company Site →

• User needs based on 45+ voice of customer visits, and RoHS compliance
• A portable particle counter used to detect dirty fluids such as oil, hydraulic fluid, diesel, and water
• Managed development and launch
• Company Site →

• New “Calibration Beads” allowed labs to document sensor calibration between batches
• User needs based on 20+ voice of customer visits
• Strategy based on VOC, competitive research, and market

Wake Boat & Features

Director of Marketing & Marketing Consultant roles between 2012 - 2019

• Launched Boat in 2012 & 10+ features between 2014 - 2019
• Managed Two Re-Brands
• YoY Sales Exceed Targets
• Company Site →

XT1200 Truckslide

Never crawl into the back of your truck bed again! The XT1200 ($1,900) allowed Highway products to build a cheaper and lower carrying capacity Truckslide.

• 80% of the “bedslide” market share is a 1,000lb capacity below $2,000
• Truckslide Landing Page →

3D Configurator

Voice of customers and sales proved that customers want to see what the headache rack will look like on their truck before purchase.

• Both customers and sales use the configurator to see exact look, feel and finish

Headache Racks

With the success of the Guardian Headache rack in early 2010, Highway products set out to create two new designs for a more custom look

• Beast & Savage
• Headache Rack Landing Page

eInsuranceTraining.com

Launched state-approved, online continuing education courses and pre-license courses for insurance agents across the country.

• Continuing Education Courses: 43 States
• Pre-License Courses: 6 States
• Company Site →

TaxCE.com

Launched state-approved, online continuing education courses and pre-license courses for accountants.

• Continuing Education Courses: 3 States
• Pre-License Courses: Oregon
• Company Site →

AYPORealEstate.com

Launched state-approved, online continuing education courses and pre-license courses for real estate agents and brokers.

• Continuing Education Courses: 40 States
• Pre-License Courses: 5 & National
• Exam Prep: 5 States
• Company Site →