Headache Racks
Company: Highway Products, Inc.
Role: Director of Marketing & Contract
Objective: (B2B & B2C) Launch two new Headache Racks to the existing product line, increase sales funnel, take products to e-commerce (they later removed e-commerce), and drive revenue.
Deliverables: Value messaging, competitive analysis, branding, design, web development, social ads, social posts, PPC, SEO, SEM, promo videos, brochures, sales sheets, tradeshow booths, pricing, email campaigns, 3D renderings.
