Truckslide
Company: Highway Products
Role: Director of Marketing
Objective: (B2B & B2C) Increase sales revenue by taking three different models (1200, 2000, 4000) to market using three different personas: 100% rec; 50% rec/50% work; 100% work.
Deliverables: Value messaging, competitive analysis, web development, packaging, sales sheets, brochures, email campaigns, promo videos, social posts, social ads, PPC, SEO, SEM, press release, 3D renderings.
